Some say it's only 8 seconds.
Average websites have more hard bounces than a bull ride. It's time to add spurs to your hero copy.
Your business website needs that IT factor. Click worthiness for both human beings and SEO bots. Skimmable headlines that build customer relationships and build to a call to action. Deep dive copy on your brand story that will be copy/pasted into infinity.
Copy you can't click away from.
We're borderline obsessed with how both actual human brains and search algorithms skim a site. Every headline has to hit with an SEO chaser. It's an art—and a science. This is how we do it. (Cue Montell Jordan.)
Navigation + flow
It starts with your navigation and overall messaging flow. How does each target audience (including the Google bot) experience your sales pitch?
Basic SEO for copywriting
We often do basic SEO for copywriting as an add on, including keyword research, meta titles and descriptions for the backend, and thoughtful SEO-focused copy on the frontend.
UX/UI design for copy
We know the power of a fresh website look—and writing that fits every line of code. We often help pinpoint a new theme that meets your goals and perfectly displays your copy. Then write to that exacting UX/UI design and its many repeatable web elements, so it's easy to visualize and lay into programming.
Full brand story focus
Your website should say everything about your brand, right? Too often, it's a neglected zone where shreds of Chat GPT copy go to fester. This is your rare opportunity to speak full screen to your target audience. Give them your comprehensive brand story with a dynamic flow. Or give them a reason to click off. Your call.
BASE SITE
• Brand story session + creative brief
• Navigation + messaging / flow recommendations
• New look too? We offer theme recommendations, custom copy-focused wireframe sketches, or writing to match any UX/UI design
• 3 main web pages—typically HOME, ABOUT, and a brand-centric or high-octane sales page
DD-ON PAGES TO COMPLETE THE CLICK WORTHINESS.
MINI PAGE
Headline, one-liner + CTA buttons.
MEDIUM PAGE
1 section with headline + CTA button.
LOng page
2 sections with headline + CTA buttons.
EXTRA LONG PAGE
Longer sales pages with 3+ sections with headlines + CTA buttons.
EAM BIOS THAT MATCH BOTH INDIVIDUAL + BRAND PERSONALITY.
MINI BIO
1 short paragraph created with a custom, easy fill-in-the-blank form emailed to each employee.
Medium bio (most popular)
2 to 3 paragraphs created with a custom, easy fill-in-the-blank form emailed to each employee.
LONG BIO
4 to 5 paragraphs with a call-out box—created with a custom, easy fill-in-the-blank form emailed to each employee.
ASIC COPY-FOCUSED SEO FOR A GOOGLE BOT BACKBONE.
BASE SEO
Available as an add-on to the base site for 3 main web pages:
• Keyword research + targeted keywords for each page
• Meta titles + descriptions
• Copywriting for SEO—human-centric brand writing with SEO terms targeted in key spots like headlines, links, and more
• Add pages for $200 each
