The Plug & Play Kit
Exclusive word IP from an expert brand storyteller, this complete kit of go-to marketing essentials is broken down into easy-to-use, mix-and-match copy elements. The full package sets the tone for a solid gold brand voice for years to come.
Brand Story Creative Brief
Get an evergreen full-scale backgrounder on your company story for insider eyes. Compiled from our brand story session, it covers: Your backstory / business origin story. Core products and services. Audience profile. Competitive landscape. Brand positioning. And more!
PLUG
Use as a ready-to-go getting to know you tool for consultants, creatives, and team members.
PLAY
Stop having to repeat your origin story and copy / paste your relevant details.
Brand Manifesto
A brand manifesto goes beyond a nebulous mission statement and vague values to get to the heart (and guts) of the business at hand. And why it matters in the bigger sense of the word (and world). Think: “We are the crazy ones…” from the Think Different return of Steve Jobs to Apple. It’s a positioning statement with emotional verve that inspires, motivates, and ties your core audience (including customers and employees) to the soul of your brand.
PLUG
This is cover page copy. For your website. Your brand guide. Your ad campaigns. Your employee welcome messaging.
PLAY
Speak to your overarching business pursuits in an unforgettable way that resonates (with ripple effects).
Brand Voice Guide
An unexpected gem, this quick guide gives you a brand authenticity gut check to keep your outlook and tone solid gold. This guide outlines your: Brand positioning. Brand archetype. Brand personality. Copy tone, plus dos + don’ts.
PLUG
Get everyone who works on your business (especially any future copywriters) on the same page. Pair this with your brand look standards for a complete, at-a-glance brand guide.
PLAY
This is the best way to gut check and evaluate all future copy and creative work to make sure it matches your goals and voice.
Elevator Pitches (3 lengths)
Fill in the blanks for the “about me” lengths you need all the time. Like the short buzzy blurb for your socials, the medium message for sales sheets, and a comprehensive pitch for a leave-behind project proposal. Going up?
PLUG
From a short blurb for the bottom of a press release to a longer paragraph for the back of a brochure, these elevator pitches go everywhere.
PLAY
Elevator pitches take you places by giving you easy ways to communicate your core message and services to anyone you encounter (anywhere you might reach them).
Your About Story
The story of your brand shapes more than you might think (from press potential to business prospects). I tell your origin story with maximum appeal in a way that seamlessly weaves in your key moments, core players, and brand personality. This is where you’ve been and where you’re going in story form.
PLUG
Make this your “about” page on your website. Feature it in brochures. Use it in your media kit to get press on your story.
PLAY
When people connect with your story, they remember and relate to you on a whole new level. Grounded in authenticity, this is the ultimate sales tool.
Headlines & Taglines
Make a bold impact with 20+ headlines and tagline options that nail it, word-wise. A real juicy get, catchy headlines grab attention by getting straight to the point. Emphasize exactly what you’re aiming for in your business. Also includes Calls To Action.
PLUG
Use for headlines, subheads, taglines, and calls-to-action on your website, advertisements, brochures, and anywhere else you need to draw the eye and draw people into your larger message.
PLAY
People often skim first, then read in-depth later. Headlines are the ultimate way to make an immediate impact.
$7,300 full kit | $4,900 pick three (creative brief included)
Fill in the blanks. Perfectly on brand. From here on out. When you have the magic words, the payoffs are endless.
The VIP Experience
Say your brand has been around the block a few times—in a conceptual marketplace sense. The look of your brand often grabs all the flashy attention (and marketing budget), while the voice stays on mute. It's time to bring your brand voice up to the level—and really speak to your audience in an authentic way.
Elevate Your Voice Company-Wide
The customized VIP Experience often includes: A storyseller power session (or two) with your strategic power players. A "tad obsessed deep dive into every word ever out there about your brand" retrospective. A brand guide overhaul / add on with the comprehensive brand voice (finally) in mind. Fill-in-the-gaps hero copy to solidify your voice and stand out in the marketplace.
Custom Quote
Scratch the copy guesswork and stale language. Bring out a solid gold brand voice everyone (who's anyone in your business) can relate to.
