HERO COPY FOR BRANDS THAT TELL STORIES.
HERO COPY FOR BRANDS THAT TELL STORIES.
Word power from a brand
storyteller with street cred.
Copy that’s impossible to copy. That draws eyeballs. That gives a brand a personality. That speaks to people—and sells. Copy that:
get the word out on your business.
get the word out on your business.
Does your pitch have stale office-coffee breath?
Put words to work with copywriting and creative advertising by expert brand storyteller, Jessica Holmes.
![What kind of brand is this, you wonder when picking up a box, skimming the headlines. That’s why I ask myself and my clients as a standard part of the brand voice creation process: “What kind of brand is this…in the universal story archetype sense, like Carl Jung style?” I mean, obviously.Go deep into strategy and positioning, and you’ll see ‘em shine in every line. I could not decide if Beaux Glow—a skin, sex and self care oil made from bare nature to buck the toxic beauty system—is the Lover archetype or a Rebel brand indeed?I realized…in a surface-level, disconnected society, the Lover is the Rebel. Someone willing to be naked and vulnerable for the sake of that indescribable vibe of real connection. This became the heart of the manifesto. That became the “go deeper” beat for every other word.See the way The Lover as Rebel positioning—targeted to peri/menopausal women who are elite brand snobs— is infused into every line on every turn of the Beaux Glow box.[Design by Alex Rhodes]](https://brandstorytell.com/wp-content/plugins/instagram-feed/img/placeholder.png)
