The Plug & Play Kit
Exclusive word IP from an expert brand storyteller, this complete kit of go-to marketing essentials is broken down into easy-to-use, mix-and-match copy elements. The full package sets the tone for a solid gold brand voice for years to come.
Brand Story Creative Brief
Get a full-scale backgrounder on your company story for insider eyes. Compiled from our brand story session, it covers: Your business. Your audience. Your brand. Your competitive landscape. All with a narrative edge.
PLUG
Use as a ready-to-go getting to know you tool for staff, consultants, creatives & teams.
PLAY
Copy / paste / send off the meaty backstory on your business instead of endless repeating yourself.
Mission, Vision & Values
What was I made for? Asking for both Billie Eilish and your business. This is the meat of the matter. A group consensus on who you are and what you stand for is as vital as cashflow—and as tough to nail down. I walk you through the visioning talk to come up with clear, powerful and spot-on statements to guide the way forward.
PLUG
This goes an annual reports. Brand guides. Powerpoints. Staff retreat t-shirts. Shareholder speeches. You name it.
PLAY
Behind the scenes, these are a must-have for any company with an eye on the big picture. They'll take you there.
Dream Customer Personas
If your brand ran into your ideal customer on the street… How would you vibe? I help you see your brand as a real personality—and your client as a living, breathing human too. By creating fictional personas that outline the mindset, demographics, pain points, and motivations of your dream customers, you materialize new ones into reality.
PLUG
Put these in your brand guide. Hand them out to the executive, sales & creative teams.
PLAY
Remind your whole crew of the people you're talking to. Guide product development & sharpen marketing strategies.
Brand Manifesto
A brand manifesto gets straight to the heart (and guts) of the business at hand. And why it matters in the bigger sense of the word (and world). Think: “Here's to the crazy ones…” from the Think Different return of Steve Jobs to Apple. It’s a positioning statement with emotional verve that inspires, motivates, and ties your core audience (including customers and employees) to the soul of your brand.
PLUG
This is cover page copy. For your website. Your brand guide. Your ad campaigns. Your employee welcome messaging.
PLAY
Speak to your overarching business pursuits in an unforgettable way that resonates (with ripple effects).
Elevator Pitches
With three different lengths plus a one-liner, get fill in the blanks for the “about me”s you need all the time. Like the short buzzy blurb for your socials, the medium message for sales sheets, and a comprehensive pitch for a leave-behind project proposal. Going up?
PLUG
Think: the end tag on a press release. The blurb for a brochure. The back of an employee guide.
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Elevator pitches take you places by giving you easy ways to communicate your core message & services to anyone you encounter (anywhere you might reach them).
Headlines & Taglines
Make a bold impact with 20+ headlines and tagline options that nail it, word-wise. A real juicy get, catchy headlines grab attention by getting straight to the point. Emphasize exactly what you’re aiming for in your business. Also includes Calls To Action.
PLUG
Use for headlines, subheads, taglines & calls-to-action on your website, advertisements, brochures & anywhere else you need to draw the eye & draw people into your larger message.
PLAY
People often skim first, then read in-depth later. Headlines are the ultimate way to make an immediate impact.
"About" Origin Story
The story of your brand shapes more than you might think (from press potential to business prospects). I tell your origin story with maximum appeal in a way that seamlessly weaves in your key moments, core players, and brand personality. This is where you’ve been and where you’re going in story form.
PLUG
Make this your “about” page on your website. Feature it in brochures. Use it in your media kit to get press on your story.
PLAY
When people connect with your story, they remember & relate to you on a whole new level. Grounded in authenticity, this is the ultimate sales tool.
Brand Voice Guide
An unexpected gem, this quick guide gives you a brand authenticity gut check to keep your outlook and tone solid gold. This guide outlines your: Brand positioning. Brand archetype. Brand personality. Copy tone, plus dos + don’ts.
PLUG
Get everyone who works on your business (especially any future copywriters) on the same page. Pair this with your brand look standards for a complete, at-a-glance brand guide.
PLAY
This is the best way to gut check all future copy and creative work to make sure it matches your goals & voice.
$8,300 full kit (in brand guide layout!) | $4,900 pick four (creative brief included)
Fill in the blanks. Perfectly on brand. From here on out. When you have the magic words, the payoffs are endless.
The VIP Experience
Say your brand has been around the block a few times—in a conceptual marketplace sense. The look of your brand often grabs all the flashy attention (and marketing budget), while the voice stays on mute. It's time to bring your brand voice up to the level—and really speak to your audience in an authentic way.
Elevate Your Voice Company-Wide
The customized VIP Experience often includes: A storyseller power session (or two) with your strategic power players. A "tad obsessed deep dive into every word ever out there about your brand" retrospective. A brand guide overhaul / add on with the comprehensive brand voice (finally) in mind. Fill-in-the-gaps hero copy to solidify your voice and stand out in the marketplace.
Custom Quote
Scratch the copy guesswork and stale language. Bring out a solid gold brand voice everyone (who's anyone in your business) can relate to.
![What kind of brand is this, you wonder when picking up a box, skimming the headlines. That’s why I ask myself and my clients as a standard part of the brand voice creation process: “What kind of brand is this…in the universal story archetype sense, like Carl Jung style?” I mean, obviously.Go deep into strategy and positioning, and you’ll see ‘em shine in every line. I could not decide if Beaux Glow—a skin, sex and self care oil made from bare nature to buck the toxic beauty system—is the Lover archetype or a Rebel brand indeed?I realized…in a surface-level, disconnected society, the Lover is the Rebel. Someone willing to be naked and vulnerable for the sake of that indescribable vibe of real connection. This became the heart of the manifesto. That became the “go deeper” beat for every other word.See the way The Lover as Rebel positioning—targeted to peri/menopausal women who are elite brand snobs— is infused into every line on every turn of the Beaux Glow box.[Design by Alex Rhodes]](https://brandstorytell.com/wp-content/plugins/instagram-feed/img/placeholder.png)
