Here’s looking at you looking at you, kid
“You have a face for copywriting,” is a joke radio people like to tell, probably. When you make it your job not to have a name (not one you can really put to anything in writing)—why have a face? Launching this business in 2022 put a mirror up to the rolodex of faces I have. […]
10 things I’m doing differently (this this in solopreneurship)
Why did I go solo again? I wouldn’t exactly call it a mid-life crisis (though it’s not not a mid-life crisis), but more of a mid-Apocalypse crisis. Blithely wiling away the end-of-days in a 40-hour-a-week office job. This is not how I pictured Armageddon going down. “Ummm…it’s jus
![What kind of brand is this, you wonder when picking up a box, skimming the headlines. That’s why I ask myself and my clients as a standard part of the brand voice creation process: “What kind of brand is this…in the universal story archetype sense, like Carl Jung style?” I mean, obviously.Go deep into strategy and positioning, and you’ll see ‘em shine in every line. I could not decide if Beaux Glow—a skin, sex and self care oil made from bare nature to buck the toxic beauty system—is the Lover archetype or a Rebel brand indeed?I realized…in a surface-level, disconnected society, the Lover is the Rebel. Someone willing to be naked and vulnerable for the sake of that indescribable vibe of real connection. This became the heart of the manifesto. That became the “go deeper” beat for every other word.See the way The Lover as Rebel positioning—targeted to peri/menopausal women who are elite brand snobs— is infused into every line on every turn of the Beaux Glow box.[Design by Alex Rhodes]](https://brandstorytell.com/wp-content/plugins/instagram-feed/img/placeholder.png)
