Imagine your brand bumps into your ideal prospect on the street. How does it open the conversation? Does it have that spot-on magnetic something to draw that someone in? Is there enough charisma (plus electric tension) to exchange contact info. Then stay in touch… (This took a spontaneous turn into a Nora Ephron romantic comedy plot.)
Exclusive word IP from an expert brand storyteller, this complete kit of go-to marketing essentials is broken down into easy-to-use, mix-and-match copy elements. The full package sets the tone for a solid gold brand voice for years to come.
This conversation / listening session is a vital step in the overall brand voice making process. We’ll go over: Your backstory / business origin story. Core products and services. Audience profile. Competitive landscape. Brand positioning. Plus vision and values. I like to hear the way you naturally word things out loud to better tell your story in writing.
A polished summary of the Storyseller Power Hour, the Brand Story Creative Brief is a drilled-down way for future outside vendors (think business investors / creative partners) to understand who you are and what you’re aiming for in the brand side of your business.
This is an internal tool to give future creative and business partners a comprehensive look into your brand background and objectives.
Get spot-on creative results that match your vision and better speak to your audience (without needing to repeat yourself to every new coach or vendor).
An unexpected gem, this quick guide gives you a brand authenticity gut check to keep your outlook and tone solid gold. This guide outlines your: Brand positioning. Audience + market profile. Brand personality. Copy tone, plus dos + don’ts.
Get everyone who works on your business (especially any future copywriters) on the same page. Pair this with your brand look standards for a complete, at-a-glance brand guide for anyone working on your business.
This is the best way to gut check and evaluate all future copy and creative work to make sure it matches your goals and voice.
Fill in the blanks for the “about me” lengths you need all the time. Like the short buzzy blurb for your socials, the medium message for sales sheets, and a comprehensive pitch for a leave-behind project proposal. Going up?
From a short blurb for the bottom of a press release to a longer paragraph for the back of a brochure, these elevator pitches go everywhere.
Elevator pitches take you places by giving you easy ways to communicate your core message and services to anyone you encounter (anywhere you might reach them).
The story of your brand shapes more than you might think (from press potential to business prospects). I tell your origin story with maximum appeal in a way that seamlessly weaves in your key moments, core players, and brand personality. This is where you’ve been and where you’re going in story form.
Make this your “about” page on your website. Feature it in brochures. Use it in your media kit to get press on your story.
When people connect with your story, they remember and relate to you on a whole new level. Grounded in authenticity, this is the ultimate sales tool.
Make a bold impact with 20+ headlines and tagline options that nail it, word-wise. A real juicy get, catchy headlines grab attention by getting straight to the point. Emphasize exactly what you’re aiming for in your business. Also includes Calls To Action.
Use for headlines, subheads, taglines, and calls-to-action on your website, advertisements, brochures, and anywhere else you need to draw the eye and draw people into your larger message.
People often skim first, then read in-depth later. Headlines are the ultimate way to make an immediate impact.
Fill in the blanks. Perfectly on brand. From here on out. When you have the magic words, the payoffs are endless.
limited time pricing
Say your brand has been around the block a few times—in a conceptual marketplace sense. The look of your brand often grabs all the flashy attention (and marketing budget), while the voice stays on mute. It's time to bring your brand voice up to the level—and really speak to your audience in an authentic way.
How does your brand really speak to people? The VIP Experience often includes: A storyseller power session (or two) with your strategic power players. A "tad obsessed deep dive into every word ever out there about your brand" retrospective. A brand guide overhaul / add on with the comprehensive brand voice (finally) in mind. Fill-in-the-gaps hero copy to solidify your voice and stand out in the marketplace.
bespoke brand IP, magic ROI
Company-wide, scratch the copy guesswork and stale language. Bring out a solid gold brand voice everyone (who's anyone) can relate to.